Fear of God, launched in the 2012 by designer Jerry Lorenzo, is one of the most famous luxury-streetwear brands in the fashion industry.
The menswear collections are infused with '90s high school style, playing with textures and fabrics to convey that relaxed, comfy and grunge-chic look.
Sweatshirt, jackets, trousers and t-shirts are made out of high quality materials and premium finishes. In 2018 Kendrick Lamar decided to wear only Fear of God for his "DAMN".
Worldwide tour. In the following year, the label collaborated with acclaimed designers and brands like Kanye West and Vans.