Paris, 2013: in a small workshop in the heart of Le Marais, Lebanese designer Nour Hammour founded the womenswear label that bears her name together with Erin Conry Webb, whom she met while studying at Istituto Marangoni. From the very beginning, outerwear has been at the core of the collections, especially leather jackets and coats crafted through artisanal techniques rooted in Turkish tradition: alongside Paris, Istanbul serves as one of the brand’s main production hubs. The creative balance between tailoring heritage and contemporary sensibility, combined with a sustainable and inclusive vision of elegance, has earned Nour Hammour a loyal following that includes Gigi Hadid, Kendall Jenner and Hailey Bieber.