One of the most famous luxury-streetwear brands in the fashion industry Fear of God Essentials was launched in the 2013 by designer Jerry Lorenzo. The womenswear collections are infused with '90s high school style, playing with textures and fabrics to convey that relaxed, comfy and grunge-chic look. Sweatshirt, jackets, trousers and t-shirts are made out of high quality materials and premium finishes. In the following year, the label collaborated with acclaimed designers and brands like Vans, Adidas ed Ermenegildo Zegna.
