The brand was established in Salerno in 1968 through the personal and professional partnership of Biagio Santaniello and Carmela Forino. It immediately positioned itself within the tradition of tailoring and artisanal culture of Southern Italy, with its first true collection launched in 1991. The involvement of their children Antonio, Giuliana, and Carmine in the company marked the beginning of a continuous search aimed at radically renewing the heritage with contemporary inspirations, while staying true to its stylistic roots. The pursuit of new classics is the common thread that inspires Santaniello and unites all its creations.
