The Swedish brand of clothing accessories and small décor elements for children was founded in 2007 by designers Anna Enander, Amelie Råberg, and Johanna Backmann. Kid’s Concept aims to fill the spaces where children spend much of their time — from school to home — with joy, color, and cheerfulness, thanks to accessories that complete both their outfits and their surroundings. Creative design, fun, and sustainability define the brand’s guiding principle: “Let kids be kids.” The goal is to create memories of a happy childhood, born from the imaginative and stimulating relationship children build with the brand’s products.
