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Polo, the myth of the most iconic t-shirt ever

Polo, the myth of the most iconic t-shirt ever

A simple t-shirt to which we owe the revolution of men’s sportswear, which has marked the casual-chic aesthetic generating a real lifestyle and that is back as a street style trend in spring summer 2023.


Despite being an item of clothing whose past is linked to the world of sport, the polo shirt for men has evolved to become the most versatile and cool alternative of the shirt.
The most classic model with the collar and buttons (as we know it today) dates back to the early 1800s, when polo players wore a similar long-sleeved cotton shirt. Later, John Brooks took inspiration from this uniform to renew the structure of the classic shirts; the worldwide marketing of the polo shirt took place only when the French tennis player René Lacoste wore it in 1926.

Today there are endless reinterpretations of this evergreen garment, but only a few have strongly marked one of the most worn male trends in 2023.

Knitted polo shirt


Relaxed cut, fresh and airy fabric, the men’s knit polo is the coolest and most sensual variant to wear with nonchalance on summer evenings. Choose it in light shades from camel to sand as proposed in the collections of Bottega Veneta, Andersson Bell and DOPPIAA, to be declined with black jeans or bermuda shorts of the same color to dare with a total elegant look; white sneakers or loafers at your feet.

Bold polo shirt


If you want to give liveliness to your outfit without sacrificing refined aesthetics, opt for the colorful t-shirts by Polo Ralph Lauren with paint-effect sketches or the classic striped graphic patterns by Ami Paris. The French neck polo shirts, as seen by Thom Browne, capture with unexpected details but from the innate minimal essence.

Preppy style


The cotton item that takes us back to college is a timeless must-have of men’s wardrobe. The spring summer 2023 polo shirts are chosen in sorbet shades or monochrome black or white versions as for Palm Angels and Drôle de Monsieur. To combine with elegant trousers for an absolutely posh and sporty chic result.

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