This is the trending neutral olive color in Spring 2024
In the wide color palette emerges a new 'neutral,' the olive green color: the trend will accompany us throughout Spring 2024
Not just white and black. And not even gray. In the broad proposal, among the Spring Summer 2024 runway shows and street style fashion, a new 'neutral' stands out, namely olive green. Initially proposed in small brushstrokes alongside the classic non-colors, it is now poised to be the mid-season macro trend, only to reappear in Fall Winter 2024 2025, as confirmed by Prada, Gucci, and Fendi.
And it's no coincidence that it's the Italian fashion houses choosing this shade: olives are a fruit of our land, they represent our history and territorial culture. Region you go, variety you find. Field you tread, scents that intoxicate. But olive green presents itself as a perfect urban hue because it stands out as a splash of color among the white of cotton, the black of dresses, and denim blue of jeans. It stands out gently, tart at just the right point, reminiscent of the rawest notes of unfiltered oil. It also proves to be sexy when used to dye tights and veiled dresses, to show a new side of feminine sensuality, playful and self-ironic.
The catwalks have shown that it's easy to wear: protagonist in the gradient of greens, it's not lacking in bolder combinations like cerulean (another returning shade) or lime. It proposes to attenuate, although its strength lies precisely in enhancing colorful looks that eschew boredom. A new idea of a comfort zone to create a minimal and contemporary wardrobe, beyond the classic black.
