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Graphic fever 2023 the trend that symbolizes a male generation of rebels

Graphic fever 2023 the trend that symbolizes a male generation of rebels

Between extra cool patterns and ink stains, discover the lines and graphic motifs to brighten up your Spring Summer 2023 looks.


The boldest trend of this season conquers the young generation but not only, it defines a new masculinity with eclectic spontaneity, an increasingly androgynous style and a feeling of rejection of conventions. Stripes, checks, abstract motifs, logos and some neon touches, color the urban jungle. Here is an updated guide with the best proposals of the brands that we have seen among celebrities and fashion lovers.

Vintage effect


The men’s fashion season is a riot of patchwork and checkered shirts declined on bright colors, Needles and Vetements do it in an original degradé version while Bottega Veneta focuses on a classic tartan but of fresh springy shades. From Kenzo, Gucci and Valentino the iconographic all-over logo triumphs, this year it will be the master of men’s outfits until the next fall winter 2023 2024. The jacquard motifs with a retro essence also enter this trend (the suit coordinates represent an infallible sporty-chic solution) and the timeless stripes on t-shirts and tank tops in knit too, for a new sensuality.

Non-stop color


Impactful graphics are imposed with opulence as we can see in the collections of Casablanca and Andersson Bell; patterns inspired by works of art and speculare sketches of color give energy to the look, as seen in Balmain and Amiri.
Between pictorial prints and evergreen lines, the desire for vibrant colors returns stronger than ever, so that the interpretations of men’s fashion find a perfect balance between a maximalist design and a minimal fit.

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