The brand launched by Alexandre Mattiussi in 2011, inspired by contemporary Parisian and preppy style. Popular for its relaxed design, today the iconic elements are the prints and minimal details. The name AMI derives from the initials and the last letter of its founder and art director, but also stands as a friend. Ami pieces are casual and chic, friendly and ready-to-wear! In conclusion, the brand is a total look made of simple and practical t-shirts to get a casual-chic silhouette.
