Considered a true cult brand in the streetwear scene, BAPE (short for “A Bathing Ape”) was founded in Tokyo in 1993 by designer Tomoaki Nagao, known as Nigo. The name - both curious and iconic (literally “a bathing ape” - is a tribute to the film saga Planet of the Apes, also echoed in the brand’s signature monkey head logo. A defining element of the brand is its unmistakable reinterpretation of the camouflage pattern, known as “Cloud Camo,” developed in over one hundred color and graphic variations. This distinctive feature makes T-shirts, sweatshirts, shirts, and trousers instantly recognizable, combining bold aesthetics with essential design.
