Immediacy of lines, shapes and types of garments, starting from T-shirts and sweatshirts, added to the graphic game allowed by a logo with a high rate of evidence and recognition: is the interpretation "kids" of The North Face, the brand made in the USA founded in 1966 by Doug Tompkins and Kenneth Klopp, with the intent to provide a model of relationship between the human being and nature through clothing, then creating collections of clothing and accessories designed for outdoor, using, of course, technical fabrics, performing, breathable and waterproof, which often come to life from 100% recycled materials. The very first products by The North Face were sold in a small store in San Francisco and offered as mountain equipment. Almost sixty years later, while remaining a point of reference very appreciated for the world of hiking, the brand lives quietly even in cities, having conquered a prominent role in the street dimension.
