The kids's shoe line of Birkenstock is synonymous with special comfort, uncommon functionality and accurate quality, resulting from the use of fine, carefully selected raw materials from sustainable resources. Present on the global market since the 1970s, the brand’s defining characteristic is to create footwear "that improves and simplifies the lives of customers," not least the youngest. Birkenstock's primary goal has always been "to promote well-being and to do well in the true sense of the word". The historical roots of the label go back to 1774. The brand's identity is thus built on the solid foundation of a two-and-a-half-century-long entrepreneurial history. Among German labels, it is one of the best known internationally, while still maintaining almost all of its production in Germany.