Fear of God for Men
A fascinating name, a very precise aesthetic philosophy, spirituality: these are just some of the characteristics of the Fear of God brand, one of the bestselling and most famous brands on a global scale. Founded in 2013 in Los Angeles by Jerry Lorenzo, this brand soon became something much more than a simple fashion brand: it is a concept that its founder wants to express with the precise simplicity of its outfits and the modern interpretation of luxury that these express. And it is exactly this desire to have his say on the fashion world and streetwear that inspired the success story of Jerry Lorenzo who, without any tailoring training or experience in the fashion world, set up his own brand to express his own truth and spiritual identity. This truth is strongly linked to religion, particularly Christianity, as Lorenzo comes from a family of believers and is very spiritual. Despite the strong Christian and spiritual imprint, the brand is in no way conservative or traditional: on the contrary, quite the opposite! This is a brand that wants to try something new, to take the plunge; it is precisely from this idea that the name ‘Fear of God’ arrives, from the fear of everything that is new. Fear of God is one of the brands that best expresses the concept of luxury streetwear; in fact, there have been numerous collaborative projects with the likes of Nike (a partnership that began in 2018 with some sneakers strongly inspired by the 90s, the Air Skylon II), Vans with the creation of 4 pairs of sneakers including the models Era and Sk8-Hi, Converse, and the recent collaboration with Adidas for a range dedicated to basketball, right up to the luxury fashion legend Ermenegildo Zegna, with whom Fear of God created a collection that combines the iconic Italian elegance and excellence of the brand’s Italian materials, with the modern mood and streetwear influence of Jerry Lorenzo’s brand. Also, Jerry Lorenzo has collaborated with Kanye West, an impressive feat, which gave Fear of God international notoriety and accolades. The designer has also dressed some of the most famous top models in the world, such as the beautiful Maggie Maurer.
Fear of God t-shirts for men
The must-have staple of the Fear of God collection are undoubtedly the hoodies and t-shirts with their unmistakeable style which, collection after collection, mix current trends and street-subcultures. The chic, deluxe fleeces and sweaters made with high-quality fabrics, stand out for their baggy sizes and comfortable materials, in very basic neutral colours: white, black, grey, cream, brown. Alongside these colours, the latest collections also offer pistachio, amber, mustard-yellow, and warmer nuances such as peach, apricot and shades of orange. These are items that may at first seem basic but in reality conceal (and, at times, less so) some iconic details which make every item absolutely unique.
Men’s jackets
Clean and simple design: this marks the tailor-made Fear of God jackets in premium materials, mainly from Italy and Japan. The philosophy that pervades all items in Jerry Lorenzo’s collections is also to be found in the jackets and gilets: soft streetwear that has something extra, a special quality that makes them absolutely recognisable.
Fear of God shoes
Thanks to the experience acquired from working with some of the leading streetwear and sneakers brands, Fear of God has been able to create unique footwear and introduce the innovative slip-on models of the collection The California, inspired by Californian streetwear (as the name indicates) but with Italian premium materials and craftsmanship. These shoes have a single rubber body, totally original in shape, with a foam EVA structure that leaves the footwear light and comfortable. They are produced in the classic minimalist colours that are typical of the brand, such as cream, white and grey. The Wallabee is another memorable model: innovative laced shoes, with visible stitching on uppers, a more classic model yet still with a contemporary streetwear soul.
