Easy chic is the definition that best describes the women’s footwear from the South Korean brand, founded in Seoul in 2014. Made from transparent PVC and available in vivid colors, Heavenly Jelly’s ballerinas and mules quickly became a must-have thanks to their signature square-pattern perforation: an original design that reflects the jelly shoes trend, which has been a staple of the warm season in recent years. The lightness of “a cloud,” the essential yet refined design, and the comfortable fit explain the international success of Heavenly Jelly’s creations.
