The menswear brand Séfr was born in 2016 in Malmö, Sweden from the long-established friendship between Per Fredriksson and Sinan Abi and is considered to date one of the most significant protagonists of Scandinavian minimalism. Séfr's identity and aesthetics aim to have as a constant reference the exploration of life and inner knowledge, which cannot always come to reassuring results. That is why their items present simple lines but also unexpected and surprising shapes, which, while gently, induce us to leave our "comfort zone".
