Founded in 2021, Purple Mountain Observatory is a men's outdoor and activewear brand that was born from a deep love of nature while drawing inspiration from the dynamic urban landscape, thus creating a constant interaction between the two worlds. Constant experimentation with forms and materials is a defining element in the brand's vision, which is also committed to encouraging the younger generation to explore the outdoors, with the goal of redefining how people relate to nature, including as an exploration of their own lives.
