The performance, the functionality, the resistance and a lot of color: are exactly the values that must express the footwear suitable for those who, like children, is "always on the move", at home, in leisure, on vacation, while practicing sports. The New Balance children’s collection fully reflects the style identity, constantly in progress, of a brand that can be considered legendary, founded in the USA in 1906 by William J. Riley. The connotations of the shoes of the time have preserved unchanged the principle of quality, but also a process of continuous evolution and technical optimization. The boom of running in the 70s of the last century has transformed the US company into a global giant, while helping to make New Balance footwear not exclusively sports, since they are now fully part of the urban and daily dress, to complement casual and cool outfits.
