A 100% made in Italy project, born in 2020 by Ludmila Bujac’s passion for the sea and feminine swimwear. The grandmother Elouisa was not only the source of inspiration for the brand name but, above all, the first person she saw doing crochet, seeding this passion in her. Thanks to the timeless collection made in knit that would dry quickly, the designer became noticed on the international scene. ELOU’s swimwear expresses a sense of freedom, enhancing the silhouette with glamourous shades and sophisticated cuts. The designer’s philosophy makes the research for sustainable and recyclable materials her priority, positively impacting the environment.