Modenese designer Erika Cavallini founded her women's clothing brand in 2009 with partner Andrea Vincenzi, driven by the intention to keep alive the tradition and craftsmanship that distinguish niche products. The designer's creations have a strong autobiographical connotation, combined with her passion for fashion conceived as a means of expression and for applied arts. For Erika Cavallini, clothes are therefore precise signs of personal and emotional experiences and express a sense of modern romanticism and "perfect imperfection".