“I love my freedom: the greatest challenge for a designer is to remain free. I have always considered it as a vital independence". Simon Porte Jacquemus, founder of the men’s clothing, bags and accessories brand JACQUEMUS launched in 2010 in Paris, explains his life philosophy in this way. The brand immediately conquers the world of contemporary style thanks to its Parisian minimalism with soft geometry, closely linked to its aesthetic DNA as well as the decisive intention to offer the target audience, the Millennials, accessible products with a playful and original mood, yet simultaneously elegant, with significant references to the realms of art, architecture, design, and cinematography.
