Gucci Epilogue
A fairyrntale in three parts that reaches its climax with “The Epilogue”. Thernpresentation of the collection was organized with a 12-hour direct steaming.
“The epilogue is the closing act of a narration. The accumulation point of reflections that sedimented during an excavation. As for me, it represents the possibility to accomplish my questioning about the world of fashion, through a path that is like a fairy tale in three parts”, these were the words of Alessandro Michele about his runway event ( a 12-hour live streaming) that took place at Palazzo Sacchetti in Rome. But, it all began last February through a show-investigation on the “magic” rite of parade itself, between wonder, suggestion and epiphany. “The second act shaped during the advertising campaign, in May [led to the idea that] beauty can appear, unpredictably and wonderfully imperfect, through the absence of control.”
On the 17thJuly the moment of the Epilogue arrived, to seal the end of a love trilogy. The show started backstage, but this time, the looks were worn by those who created them. “The designers with whom, every day, I share the doze of creation, will become the performers of a new story. They will seize the poetry they contributed to mould. They will stage what we passionately imagined. It’s a process of role reversal, once more. The distances shorten. The creative act becomes exhibition praxis. The inside projects itself outside. The invisible takes it shape, radiating through self-combustion. More than that. This time, my analysis on the mechanisms that regulate the world of fashion intensifies: this reshuffling will be portrayed through an unusual perspective. For a whole day anybody will be able to investigate, thanks to suitably arranged cameras, the process through which the design office will embody Gucci’s new advertising campaign.”
This fairytale presented in three parts raises questions about the rules, roles and functions that animate the world of fashion. To all intents and purposes, this is an inevitably partial and deliberately deforming investigation: “an unbalanced game in which I tried to dismantle the scaffolding to turn things upside down, to shift the gaze somewhere else, to challenge the grammars through which we try to name the mystery of beauty. It was necessary for me to go down that road brimful of love. It was a road that, while I walked, deposited new questions, and stirred things up, producing new intuitions. In this sense, the epilogue that I deliver to you today really feels like an overture. A watershed that closes and opens at the same time, a threshold of a new beginning, from which we try to imagine our tomorrow.”
