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Saint Laurent Woman
Yves Saint Laurent is a brand that has made the history of fashion and is still very trendy, a symbol of class and elegance typical of France, but also a world-leader of the most current moods and influences. From the birth of the Maison to its current success, the brand has a really captivating history: let's discover the story of a great brand and see what the most current trends are today, in this journey full of talent and passion.
French fashion models
Rising through the ranks with Christian Dior, the fashion prince of the Rive Gauche, as he was known in the sector, makes his debut: in 1962 a young Yves Saint Laurent with his non-conformist spirit overturned the French bon ton of the time. His atelier, founded with his partner and collaborator Bergé, is purely avant-garde, a tribute to Mondrian's art and Andy Warhol's Pop Art. Yves Saint Laurent is the first to introduce the tuxedo designed exclusively for women: the outfits worn by divas such as Marlene Dietrich were iconic, wearing men’s Yves Saint Laurent suits with class, elegance and a remarkable dose of boldness and self-irony. “Coco Chanel gave women freedom and I gave them power”: this is Yves Saint Laurent and their brand identity’s mantra that still characterises the brand today. Alber Elbaz and his innovative spirit distinguish the Maison and the prêt-a-porter line in 1998 with tulle and chiffon clouds; then Tom Ford makes his debut under the wing of Gucci and Saint Laurent adding warmth and sensuality. In 2004, designer Tom Ford left the Maison to found his own brand and was succeeded by the designer Stefano Pilati who brought back a soberer and less explosive allure, revisiting the female tuxedo, the tulip skirt and the Saharan. After the death of Yves Saint Laurent and a strenuous re-branding endeavour that caused the loss of the name Yves from the brand, Hedi Slimane, who restored the glam rock style to the brand, and Anthony Vaccarello (with his Italian origins, synonymous with style and innovation) took the lead of Maison Saint Laurent in 2016.
Vinyl materials, patent leather and leather
The style of Anthony Vaccarello, Belgian designer with Sicilian roots, is sexy but at the same time eclectic, with the stronger sex (women) at its core. Among great Yves Saint Laurent classics, the designer reinterpreted the iconic transparent shirt in silk and satin and the female suit. Among his cults you’ll find the famous pumps with logo heel, finished with gold and chrome details. From the inspiration of Slimane and the return of pop glam rock, to the seductive and intriguing class of Vaccarello: today the Saint Laurent woman subtly rediscovers her femininity and interprets vinyl materials, patent leather and leather with irony and ease. At the top reigns the light and transparent blouse, an exquisitely nude satin and silk look paired with the iconic pencil skirt in leather and patent leather in bright colours such as in Peri Violet: this is the signature of Saint Laurent and the calling card of a gutsy woman who is always fashionable and trendy.
