The Maison Isabel Marant was founded in 1995 in Paris by the designer of the same name, but it all began in 1989 with the debut of Twen, Isabel's knitwear and jersey line. After 25 years, Isabel Marant is still considered 'the most rebellious' among the protagonists of Parisian fashion. Provocation is her vocation, starting from the materials. In her creations, she looks at the whole world and brings to life an urban wardrobe with an irreverent character. By rejecting icon-like women, Isabel Marant offers looks for everyday life in the city. Her collections, both clothing and bags, blend creativity, confident seduction, and a playful pursuit of endless pleasure, capable of transforming her style into an original ode to vibrant and vital chaos.