Established in 2013, the brand for kids is defining the grey area between black and white as a color. Embedded in a recurrent back story, seasonal collections are articulating a current culture vision, with an emphasis on creating t-shirts, sweatshirts, trousers and jackets that have a strong identity. With a design studio based in Milan, Italy, Off-White™ harnesses the history and craftsmanship within the country yet offers a global perspective in terms of design and trends. With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, the brand explores concepts in the realm of youth culture in the contemporary context.