Man's Pitti january 2024: everything you need to know, from trends to street style fashion
Exploring Pitti in January 2024 to find out what we will wear (and more).
The fashion at man's Pitti (from January 9 to 12, 2024) reaffirms itself in the sign of sophistication and luxury, defining male elegance. The year 2024 begins with beauty, showcasing new fall-winter collections that give us a glimpse of what we will wear in the cold season, albeit later in the year. Yes, because we have to wait a few more months for those garments and accessories that are now unveiled at the Florentine event.
Capsule collections, timeless pieces, neutral colors shape the wardrobe to come without surprising too much: the recipe for the perfect wardrobe is on the rise, a capsule wardrobe that doesn't demand too much intellect but becomes a safe haven for everyday life. In two words? Quiet luxury. The trend born last year now prevails in men's fashion, focusing on an identity heritage as a sign of continuity.
The General Manager of Pitti Immagine, Agostino Poletto, described it as a 'constant journey forward and backward, through quotes and references that seemed impossible to see again.' After years of streetwear and loungewear, no one expected impeccable tailored jeans, loafers, cashmere sweaters, and jackets in precious fabrics.
The guest designers for this edition are Luca Magliano and Steven Stokey-Daley, who are not new to the Florentine event, having already been featured among emerging talents. Awarded the LVMH Karl Lagerfeld prize, young designer Luca Magliano showcases his new collection with a runway show at the Nelson Mandela Forum, featuring footwear in collaboration with UGG. On the other hand, the English designer Steven Stokey-Daley, who is not yet thirty, awarded in 2022 with the LVMH Prize for Young Fashion Designers, presents his brand in the Salone dei Cinquecento at Palazzo Vecchio.
But the most tangible trends, those to wear now, come from the 'posers,' the famous influencers at Pitti who, like every edition, dress according to their fashion intuition to flaunt original outfits, combining elegant pieces with casual elements. It is from the street style looks that we discover the most interesting trends: in January 2024, we find a renewed love for pinstripes (proposed in suits or separates), collegiate varsity styles to be worn with wool caps, loose-fitting gray jeans, and a particular focus on masculine fabrics, from Prince of Wales to Houndstooth (especially in the coat formula).
