In 2019, Kim Kardashian founded the womenswear brand SKIMS, in collaboration with entrepreneurs Emma and Jens Grede. Minimalist design, neutral colors, and an emphasis on fit rather than decorative elements: every garment aims to be “solution-oriented,” enhancing natural body shapes while ensuring maximum comfort. From underwear to T-shirts, hoodies to jumpsuits, SKIMS shapewear is made from soft, supportive, stretch fabrics and features a fit designed for a wide variety of body types, with a strong focus on inclusivity and body positivity.
