Jean Patou founded the women’s ready-to-wear brand in 1914. The elegant Parisian stylist who stood out for his revolutionary ideas, enhanced the silhouette with short skirts and dresses with low necklines on the back. The century-old fashion house gave the chance to designers like Karl Lagerfeld and Jean Paul Gaultier to train, becoming among the most appreciated artists in the world. Today the brand is become simply Patou, and since 2018 Guillaume Henry is the new artistic director. Bags, oversized clothes, and breezy shirts are the result of a strong aesthetic taste, which highlight every woman’s femininity. The eccentric and anything-but-classic style creates an irresistible contrast with subtle and delicate shades.
