NATURE-PURE-FUTURE: these are the key words behind the HAIKURE women's clothing brand, founded in Italy in 2011. The brand's name is inspired by the "haiku," a minimalist Japanese poetic form that celebrates nature. The collections, which include dresses, jackets, shirts, trousers, and jeans, reflect the values of sustainability and contemporary design. Most of the pieces are made from organic cotton, produced through collaboration with over one hundred satellite development units.