For more than 50 years the brand has successfully continued its evolution in the production of women's sporty shoes; since when in 1949 founder Kihachiro Onitsuka was driven by the desire to promote the fitness lifestyle in Japan and around the world. Today, ASICS sneakers are the reference shoe for athletes who demand stability, flexibility, durability and impeccable performance but also for fashion addicts who cannot resist the charm of the brand's colorful and innovative design.