The women's clothing brand 6397 was founded by Stella Ishii in New York, where The NEWS showroom, which the designer co-owns, is also based. The brand's name is an alphanumeric representation of N-E-W-S. 6397's aesthetic vision is inspired by real life, celebrating both individual and community spirit, with a special focus on youth and counterculture. The American brand's collections reflect a thoughtful approach to timeless fashion - understated yet expressive -rooted in the belief that what one wears should reveal their personality.