The values expressed by the Japanese menswear brand Auralee—named after an old American folk song meaning "the lands that shine"—can be summed up in two fundamental concepts: authenticity and design simplicity. The founder, Ryota Iwai, draws inspiration from the various hues of the day, the colors of everyday life, and his travels. By using high-quality materials that are the result of meticulous research and often produced exclusively, Auralee creates pieces characterized by impeccable simplicity.
