“Once upon a time, there was a brand that spoke the language of little ones": since 2009, the children's clothing line Bobo Choses has been celebrating the richness of life with a playful spirit and a love for storytelling, so that each collection turns out to be a kind of picture book. The colourful garments reminiscent of art posters are made by a team of designers who call themselves “children in adult bodies” and claim to make their creations in a “cheerfully serious” way. Bobo Choses is based in a former toy factory in Barcelona, relying on local craftsmanship to bring the brand's garments to life in a logic that puts the principle of sustainability at the forefront.