The women's clothing brand R13 was founded in New York in 2009. The original name came from the flag of the original 13 colonies featuring a coiled rattlesnake. The soul of this urban-chic fashion brand is made from paid shirts, layered tops, and distressed skinny jeans and shorts. Famous for its alternative-rock aesthetic, R13's clothing exudes cool confidence. The quality of the denim fabric is the main focus finished with pure indigo for a vintage look.