Art director of fashion label Moncler and strong photography enthusiast, has written in 2014 his first book called Palm Angels. The latter included large-format pictures of Skaters in Venice and Manhattan beach, California. One year later he founded the eponymous streetwear brand, inspired by his cited passion and American culture. Today, Palm Angels have become a benchmark in the international fashion scene thanks to his ability to tell a story and not just to sell a product.