Founded in Milan in 2019, the brand HALFBOY combines contemporary design with typically Italian craftsmanship traditions, resulting in a post-streetwear and glamorous mood in the women's clothing collections that aspire to a timeless luxury identity. The creative team of HALFBOY is inspired by the music and design of subcultures, but also by the aesthetics of the late 80s and of the 90s.The result is a selection of "catchy" items, which aim to be easily recognisable beyond the changing season’s styles.