It is a Danish brand that produces women’s clothing, bags and shoes of urban-street style. Ganni was founded in 2000 by Frans Truelsen and in 2009 the transfer of management to the Reffstrup couple led it quickly to success. "Ganni is a state of mind more than a way of dressing", the thousand patterns, colorful prints and bright shades, want to convey joy and lightheartedness to the wearer.