The women's clothing brand was founded in Los Angeles in 2012 by the couple Anine and Nicolai Bing, who respectively hold the positions of Chief Creative Officer and Chief Executive Officer. Summing up elements proper to Scandinavian essentiality with a charge of energy made in the USA, ANINE BING offers collections in the sign of contemporaneity, designed for women who prefer a timeless and safe style in the perspective of everyday life. Since its launch year, the brand has achieved global relevance with monobrand boutiques in major cities around the world.
