The Moschino brand was founded in 1983 in Milan by Franco Moschino and is distinguished by innovative feminine design and colorful, eccentric clothing and accessories. Moschino's vision of fashion is joyful, ironic, and critical, breaking the rules of the time. After his death in 1994, Rossella Jardini continued his legacy with an eclectic style. In 2001, the brand was acquired by Aeffe Spa, maintaining its irreverent spirit. Since January 2024, Adrian Appiolaza has been the new Creative Director.
