3 streetwear brands that have marked fashion
Youth culture and trends to enrich the runways concepts. Let’s discover the most loved streetwear brands
Those times when fashion was created and shaped inside sparkling buildings, held by a small elite, now are just faded memories. Everything changed in the heart of the twentieth century in that precise moment when designers started to leave their studios observing those young generations walking through the streets, in a different light. The street style is not a recent phenomenon but has seen the revolution and change of popular clothing into super fashion elements. It happened with denim, leather jackets or miniskirts and it’s happening again with overalls, sneakers and new fashion ideas.
BALENCIAGA & VETEMENTS
But as with every age, also the street style owns its idols and landmarks. It is expressed through a timely choice of garments and accessories but also of specific brands. One of which is Balenciaga, we’ve gone from the couture vision of Cristòbal to the mud parades of Demna Gvasalia, with the introduction of the utility world or the sportswear. The current designer of Balenciaga, supported by a creative collective, had already upset the common thought with the creation of the label Vetements, ready to mock capitalism. Fighting the system has become a cult for young people. A trend for real outsiders, where oversize is combined with the gipsy soul, all seasoned with a sarcastic irony.
STÜSSY
But if these are completely contemporary visions, you should look at the 80’s to discover the first real streetwear label, Stüssy. It has deep roots into Californian culture: the signature graphic that characterized the surfboards lately appeared on a clothing line. After a few years from the failure of the first attempt on t-shirts, something changed Stüssy’s fate: a branded white fisherman’s hat. This is how the label, one of the most loved in the street style fashion world, sells lightheartedness and comfort, reaching worldwide success.
