adidas Parley UltraBOOST, the super-sneakers
Being stylish is good, being stylish and eco-friendly is even better. The adidas Parley UltraBOOST does just that by acting to put an end to oceans pollution. Talk about a Super-Shoe!
They are made with plastic ocean debris and make people run faster. No fake news here, adidas Originals and the environmental organization Parley for the Oceans joined forces to create a limited edition UltraBOOST inspired by the fragility of our ecosystems.
Did you know that roughly 80.000 tons of plastic are polluting the Pacific Ocean? That's three times the size of France. The urgent need for change motivated the duo to combine their strengths: finest performance technology meets eco-innovation. The result? Each pair prevents 11 ocean-bound plastic bottles to enter the oceans. With its Deep Ocean Blue colorway and cutting-edge performance BOOST midsole, the three-stripes brand provides real ways for consumers to take action and makes protecting the beauty of our seas more stylish than ever.
The release of the adidas Parley UltraBOOST coincides with the return of the Run for the Oceans initiative, a jog to help end marine plastic pollution. This year, 924.000 runners were involved, raising awareness by running 12 million kilometers all around the world. TheDoubleF is joining the movement too by making available on its website two models of the coveted UltraBOOST, with and without laces. Step in for a good cause!
