Summer fashion 2020, the minimalism of total white
Purity, rebirth, and lightness. The total white look returns for summer fashion 2020
Fashion for summer 2020 returns with the total white look. An essence of baroque and abundance to propose a minimal aesthetic, in search of the perfect balance.
Such a close revival has not happened before in the sector: we are far away from the cerebral essentiality of the 90s, the purity of the cuts in the 70s and even from the conceptual philosophy of the Japanese designers. It is more a choice of style, a new vision as to how to live fashion (and your wardrobe). Influencers and insiders in the industry start from a white page, ready to be rewritten in the vision of the new ear, of a new decade.
Net of this, a minimalist fashion rich in content, ready to write new stories and great personalities. We’ve never seen a richer and more intense white than this.
