Superga Re-Volley - Special Project
Superga launches Re-Volley, a special project involving the most prestigious Italian retailers to redesign the iconic 2941 sneaker. Selected as one of the 5 top Italian multibrand stores, Folli Follie re-invents the well-known shoe of the Piedmontese brand in an urban and international way. The customization of the sneaker made by our group (offline: Folli Follie, ONE-OFF, FR-Boutique stores; online: TheDoubleF) takes inspiration from art, minimalism, and attention to details.
Characterized by suede leather, cotton lining and vulcanized natural rubber sole, the sneaker is reinterpreted in all white with the external swallow tail in blue. In the special project is also involved Emma Allegretti, Italian artist who has customized some parts of the sneaker with modern illustrations. In addition, the Superga logo is reworked in a pixelated version.
The 2941 sneaker is available online on TheDoubleF and offline at ONE-OFF (Brescia), boutique of the Folli Follie group.
