Back to logomania
Drawn logos, weft worked or printed on leather. Macro initials creating vibrant patterns. Logomania is rebooted for Fall Winter 2021 2022
Logomania has always tickled a particular interest among fashion addicts so much that this trend – which clearly manifests its love for a brand – comes back for Fall Winter 2021 2022. After so much talk about minimalism and clean look, we’ve seen a nostalgic comeback of letters and names also extreme on graphic textures. The meaningful logo shows the power of belonging and we can’t wait to wear it again…
The fashion alphabet covers new season fabrics: it is reported in large characters on silks and wools and not in a discreet way but through vibrant patterns or magnified initials that, at a glance, make us understand which Maison the item belongs to. In this way stylists turn a logo into a drawing, a weft or a print. Here’s the most powerful and contemporary version of the fashion look, so much so that it became a uniform of belonging and a manifesto of the values of that specific Maison.
The most discreet and used version sees the accessory as the protagonist: makeover of archival logos to cover bags, patterns created for the names that appear on shoes and tights, as well as initials that stand out in the small metal parts.
Finally, the most extreme declination, the collaboration between Gucci and Balenciaga which reaches its peak in the runway outfits with a double logo: an ardent hug that celebrates logomania.
