What is meant by style and how is it born? The answer is in the shift in designer
Not only street style fashion and great personalities of fashionistas. You have to look at the collections creators to understand how a new style is born.
Style is closely linked to the person who created it. Some women and men have the ability to create a very specific character on their own (think of Paloma Picasso or Kate Moss) and have the power to shape others’ style too, or an entire era, with their creativity. Nothing could be more true let’s take into consideration Dior with its post-war New Look or the great Vivienne Westwood with punk.
What is the style?
Style includes everything which defines the look and the aesthetic, in the specific case of fashion. It is identifying, immediately recognizable and it goes beyond time. The truth lies precisely in what Coco Chanel said, 'Fashion passes and style remains'. And the fashion house style is based on this, opening the doors to an idea of wardrobe that would meet the needs and tastes of the individual, not a community or a ruling class. It is the single versus plurality. It is the single that emerges in plurality.
Fashion designers and their styles
Many fashion houses have been linked to the image of the designer or his creative vision since then, in so many cases the name of a brand can’t be separated from a very specific imagination. The aesthetic is recognized at a glance, just by noticing an accessory, a match or even a precise color linked to a specific style.This fact is becoming even more prevalent with the “designer turns” and Creative Directors. The figure starts from the name change: Yves Saint Laurent who loses 'Yves', Céline without accent (Celine) and new logos that appear with substantial changes. The imprint of the new creative is intuited from here and from their debut shows, and it is for this reason that it is essential to follow the different changes of direction.
Designer turnovers and new arising styles
In the last period we have witnessed important changes that are marking a new fashion path for fashion houses. First of all, Daniel Lee, after infusing new energy to Bottega Veneta transforming it into the symbol of contemporary elegance, has now taken up the challenge from Burberry after the work of Riccardo Tisci. The first show starts from the heritage of the English fashion house, a triumph of tartan declined in colors, ducks and rainboots. The true essence of the new British style.
Bottega Veneta, on the other hand, is giving us images of pure beauty where contemporaneity is combined with love for arts and design: the latest show at Milan Fashion Week took place among the art of Boccioni to enhance the tailoring cuts and an interesting use of color. The intertwined motif and the absence of the logo are the heart of the collection.
Another twist happens with Gucci: after the farewell of Alessandro Michele, the Florentine Maison called Sabato de Sarno, who worked alongside Pierpaolo Piccioli (Valentino then). If the first show without Michele saw the creative crew at work, we have already guessed a new use of the color. But we must wait for the spring summer 2023 collection to see the new Gucci style, the one that bears the signature of De Sarno.
