New Era Cap was founded in 1920 in Buffalo by German entrepreneur Ehrhardt Koch, with the aim of creating a collection of fashionable hats inspired by the Gatsby style.
In 1932, Ehrhardt's only son, Harold, had an intuition that would lead the company to success: professional basketball is becoming increasingly popular and Harold decides
it's time to create basketball caps for players to wear. The brand immediately became a symbol of the American sportive and urban lifestyle that has been an example for thousands
of teenagers. Today, four generations onwards, the company continues to design hats, knitted caps and clothing with a modern and trendy twist - iconic products for young people
who love to mix sportswear with casual garments.
The world's best-known and iconic designers are now available on TheDoubleF. The latest men collections and a refined selection of men garments made by our buyers. TheDoubleF is keen to show you its exclusive range of products which includes historical brands and new rising stars.
TheDoubleF is an online store offering a selection of clothing, shoes, bags and accessories. The personal shopper you need for redefining your style thanks to our exclusive product range which will undoubtedly enrich your fashion sense and help you showcasing your personality and identity. Including historical high fashion houses and on-trend labels like Gucci, Prada, OFF-WHITE™, Balenciaga, Saint Laurent, Alexander McQueen and many more with a specialized customer service.
TheDoubleF is the digital alter ego of Folli Follie, a multi-brand fashion retailer with physical boutiques in main Italian cities, whose goal is spreading its passion and knowledge for fashion in an international environment through online shopping.
Please note: the items in your shopping bag may be deleted if you change your delivery country.
The currency conversion should be considered indicative, the amount will be charged in Euro.
By changing your shopping preferences you'll be redirected to the homepage of the selected Country.
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