Heron Preston is the emblematic artist of the post-internet era, the eclectic spokesperson of his generation. Thanks to its bold and genre-bending aesthetics, he has become an icon in youth culture. Born in San Francisco and educated at Manhattan's Parsons School of Design, Preston now functions as an artist, creative director, content creator, designer and DJ; the one common thread among his creations is a commitment to innovation, experimentation and unpredictability. He is never worried about breaking rules, as evident by his collection, characterized by unique clothes and accessories. He finds particular joy in the unexpected and in the reinterpretation of conventional themes. His signature style has earned him various collaborations with famous contemporary artists, such as Virgil Abloh. He has also worked as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo album and Yeezy fashion label.