The iconic British label Fred Perry was founded in the 1940s by Fred Perry himself, a three time Wimbledon champion, one of the best of his era. Perry designed the very first sweatband with former
Australian footballer Tibby Wegner. This was soon followed by a fashion classic: the polo shirt. The Fred Perry logo, the embroidered laurel wreath, a testament to Perry's 1934 Wimbledon victory,
soon became synonymous with elegant and stylish sportswear. Still today, the t-shirts, sweatshirts and polo tops in the menswear collection are just as popular today as in the '60s because they
can be easily dressed with a sharp suit or dressed down with a casual pair of jeans.