Alchemist is a Miami-based retail concept founded in 2007 by the stylish couple Erika and Roma Cohen.
After years of carrying some of the most sought-after streetwear and luxury brands in their ultra-design shop (the legendary Level 5 of the Herzog and de Meuron building
- a parking garage - in South Beach Miami) and hosting pop-ups across the world, the two creatives launched their own namesake label.
Drawn by the literal meaning of its name, the luxury clothing line is all about transformation: lifestyle-inspired pieces bringing together the synergetic cultural world of fashion,
design, art and architecture. The duo works with the coolest modern craftsmen to offer hoodies, joggers or t-shirts that have never been seen before.