Francesco Ragazzi, art director of fashion label Moncler and a strong photography enthusiast, has realized in 2014 his first book called "Palm Angels".
The latter included large-format pictures of Skaters in California's beaches: Venice, and Manhattan beach. One year later he founded the eponymous streetwear brand,
inspired by his cited passion and American culture. Today, Palm Angels have become a benchmark in the international fashion scene thanks to his ability to tell a story and not just to sell a product.