Moon Choi: woman's collection

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Korean fashion designer Moon Choi set up her eponymous womenswear label, now based in New York, in 2017 after previously working with 3.1 Phillip Lim upon graduating. Influeced by her Korean upbringing, Choi's passion for clothing design was born while spending time at her father's office surrounded by typical men's suiting. For that reason tailoring is central to her designs, which explore a fine balance between weighted masculine cuts and feminine subtleties. Unique silhouettes that take shape of dresses, coats and skirts are designed to be layered, or worn alone. Convertibility is built into clothing by way of expert patternmaking and construction skills, giving garments an inherent double life both on and off the hanger.

The world's most recognized and iconic designers are now available on TheDoubleF. The latest Woman collections and a refined selection of fashion pieces made by our buyers. TheDoubleF is keen to show you its exclusive range of products which includes historical brands and new rising stars.

TheDoubleF is an online store offering a selection of clothing, shoes, bags and accessories. The personal shopper you need for redefining your style thanks to our exclusive product range which will undoubtedly enrich your fashion sense and help you showcasing your personality and identity. Including historical high fashion houses and on-trend labels like Gucci, Prada, OFF-WHITE™, Balenciaga, Saint Laurent, Alexander McQueen and many more with a specialized customer service. TheDoubleF is the digital alter ego of Folli Follie, a multi-brand fashion retailer with physical boutiques in main Italian cities, whose goal is spreading its passion and knowledge for fashion in an international environment through online shopping.

Moon Choi

Trench coat with belt

Moon Choi

Shirt style long dress

Moon Choi

Taupe robe style coat

Moon Choi

Black midi dress

Moon Choi

Blue turtleneck sweater

Moon Choi

Blue pencil skirt

Moon Choi

Blue long dress

Moon Choi

Brown wool coat